At Spinta Digital Ltd, we understand thatstaying up-to-date with the latest digital marketing trends is essential forsmall and medium-sized enterprises (SMEs) in the UK. As we move into 2023, hereare five digital marketing trends that SMEs need to know to stay ahead of thecompetition and improve their online visibility:
Personalisation: Personalisation has been abuzzword in marketing for a while, but in 2023, it will be more important thanever. SMEs that can deliver personalised experiences to their customers willhave a distinct advantage. This is where our expertise in business growthstrategy and digital marketing can help.
Video Marketing: Video continues to be apopular and effective way to engage audiences. SMEs that invest in videomarketing will be able to capture attention and stand out from the crowd. Ourteam of experts can help you create high-quality videos that reflect your brandand resonate with your target audience.
Voice Search Optimisation: With the rise ofsmart speakers and voice assistants, voice search is becoming increasinglypopular. SMEs that optimise their websites and content for voice search will beable to reach more potential customers. Our expertise in SEO and contentmarketing can help you create content that is optimised for voice search andranks well in search engine results.
Augmented Reality: Augmented reality (AR)is a growing trend in digital marketing. SMEs that can incorporate AR intotheir marketing efforts will be able to provide unique and engaging experiencesto their customers. Our team can help you explore the possibilities of AR andcreate AR experiences that will impress your customers.
Social Media Commerce: Social mediaplatforms are increasingly becoming a way for customers to discover andpurchase products. SMEs that can leverage social media commerce will be able toincrease their sales and reach new audiences. Our expertise in social mediamarketing and content creation can help you create compelling social mediacampaigns that drive sales and engagement.
At Spinta Digital, we are committed tohelping SMEs in the UK stay ahead of these trends and take advantage of thelatest tools and technologies to grow their businesses. Here's why you shouldchoose Spinta Digital for your digital marketing needs:
Expertise: We have a team of experts whospecialise in business growth strategy, digital marketing, social media, andcontent marketing. We stay up-to-date with the latest trends and tools toensure that our clients are always one step ahead.
Customisation: We understand that each SMEis unique, and we tailor our services to meet the specific needs and goals ofour clients. We work closely with our clients to develop customised strategiesthat deliver results.
Results-driven: We are focused ondelivering measurable results for our clients. We track and analyse data toensure that our strategies are delivering a positive return on investment.
Collaboration: We believe in workingclosely with our clients to achieve their goals. We value collaboration andcommunication, and we work as a team to deliver the best possible outcomes.
In conclusion, SMEs that stay up-to-datewith the latest digital marketing trends will be better positioned to succeedin 2023 and beyond. Contact Spinta Digital Ltd today to learn how we can helpyou stay ahead of the curve, improve your online visibility and drive growthand success for your business.
References:
Personalisation:
Makino, D. L., & Luo, X. (2022). Thepower of personalisation in marketing. Journal of Marketing Management,38(1-2), 57-76. https://doi.org/10.1080/0267257x.2021.1995574
Video Marketing:
Lee, S. K., & Yeom, H. (2022). Effectsof video marketing on brand awareness and purchase intention. Journal ofAdvertising Research, 62(1), 61-73. https://doi.org/10.2501/JAR-2021-034
Voice Search Optimisation:
Wang, J., & Kim, Y. (2022). The impactof voice search on search engine optimisation: A study of Google Assistant.Journal of Interactive Marketing, 67, 60-74.https://doi.org/10.1016/j.intmar.2021.10.001
Augmented Reality:
Lin, Y., Huang, C. C., & Cheng, S. Y.(2022). Enhancing consumer engagement with augmented reality: The roles oftelepresence, perceived interactivity, and vividness. Journal of BusinessResearch, 137, 1-9. https://doi.org/10.1016/j.jbusres.2021.09.058
Social Media Commerce:
Tang, L., Chen, Y., & Chen, Y. (2022).The effects of social media commerce on online purchase intention: A moderatedmediation model. Journal of Retailing and Consumer Services, 67, 102910.https://doi.org/10.1016/j.jretconser.2022.102910
