With every passing year, digital marketing trends have been consistently emerging from its predecessor. Likewise, this year too has marked a niche for its own set of top digital marketing trends that ought to be watched out for in 2017.
Spinta Digital’s group of inbound marketing experts have put together a well-researched group of latest trends that is making a mark the digital marketing sector this year.
Without further ado, take a look at our list!
Crispy Content
Since time immemorial, content speaks for all forms of advertising.
In 2017 too, without any preamble, its suffice to say that “content” still rules!! Be it a blog, copywriting content or even a social media ad for that matter – content is always the king.
A user's attention span lasts for 8 seconds only! This means, a content writer should get your attention in less than 8 seconds!!
10X Content
Wondering what 10X content is all about? Well, it’s simple. According to Rand Fishkin of Moz, 10X content is defined as Content that is 10 times better than the best result that are currently found in the search result for a given phrase or topic!
Holistically, the idea of 10X content is to make your content unique, smarter and better than the rest that’s thriving out there! Technically this can be achieved, if and only if you interpret and understand what’s out there. Have a clear understanding of what you want to write & determine what’s missing from other articles that could be available in yours to make yours stand out!
Influencer Marketing
In 2017, a tremendous potential for Influencer marketing was witnessed unlike ever before. In fact, a survey done by Google witnessed a prolific increase in the influencer form of marketing over traditional marketing. (Source)
According to an article in yourstory.com, influencer marketing is classified as a credible means of reaching to the audience since it increased values to $9.6 per $1 spent from $6.85 in 2014! Forbes analyzed that 47% of online customers end up blocking ads on social media platforms. This naturally means, influencer ads are the most lucrative forms of reaching out to the community.
Dominance Of Mobile
It has been quite evident, over the past few years of how mobile has been dominating desktop platform. Believe me, it’s going to get much worse. Recent findings taken from KPCB US and Global Internet Trends showed the dominance of mobile over other platforms. This, growth is said to rapidly increase in 2017 as well!
Mobile Ads
Since the 47% of online customers (according to Forbes as mentioned above) block ads on gadgets, the best form of marketing through mobile ads is done through cross-channelling and interoperability in 2017.
In a century where virtual reality speaks for itself, it’s imperative to note the importance/benefit of implementing mobile ads into your system. Furthermore, extensive research proved 4.6% smartphone users in the US and UK have already installed ad blockers (Source), it’s time to put into use trends that signify for much more than what’s available.
Videos
Videos have never been out-of-line. The best kind of advertisements is always done through videos as they help in connecting on point, emotionally!
Spinta Digital’s group of online marketing experts have noticed that a lot of customers react positively to video ads that explain deep articles than reading a simple blog with the same explanation. Videos have an emotional outreach that caters to a wider demographic of audiences quickly.
Did you know Brian Halligan, Founder of Hubspot recommends that at least 50% of your content be mixed with video?
For example, here’s a sample of SEO Ranking: 5 Unique Ways To Main It. The blog was also covered as a form of a video by our video marketing experts to generate more traffic and engagement.
Video advertising is the key to marketing your brand in 2016. This huge platform is one of the most efficient way for any brand to reach their clients/customers. In fact, it’s tentatively dormant in content marketing; which means its growth is going to be the next big phenomenon! An article from Hubspot, gave us profound insight into this as we found out that video ads might take took up 57% of web traffic in 2015 and is like to rise up to 69% in 2017 and 79% by 2018!
Social media Channels that can help you immensely in building your community through video advertising are Youtube, Facebook, Twitter and Snapchat.
Reviews
Last but not the least, one of the most important traditional marketing trends that still reigns is “Reviews”. In a landscape where, ad blocks prevail and influencer marketing proves to be one of the best source of marketing, reviews never lag back.
A review of a customer speaking about his/her experience can take your product/service is ten times more worth than you creating a marketing strategy to attract the audience.
Did you know? Using reviews can help you give a personalized feedback to the audience.
Digital Assistants (Siri, Google Now, Cortana)
Keypads take a backseat as voice recognition does its job! Digital assistants like Siri, Cortana, Google Now and much more are relentlessly striving to be the future of marketing! Growing use of this technology is going to be a challenge for marketers especially since its prominence is likely to match keypads in future. When it does, optimizing your ideas for voice search would be crucial too.
Smarter Machines: Wearable Technology
Tangible technological devices designed to suit consumers needs is what we are going to talk about. Wearable technology is technical devices designed that could be worn by a consumer. For instance, let’s take the Apple Watch! It seamlessly fits into your routine without any hindrance. That’s what we are talking about here. As the web gets bombarded with growing trends, tools, activities, and ideas, marketers would be forced to shift to reach out to consumers seamlessly like wearables!
Link Building
SEO, although has been mainstream for a long time, will always be an important aspect of digital marketing. But, to make sure your SEO is ranked well, you have to give importance to link building! Your strength online defines how serious you are as a brand. Links have, for the longest time persisted to me the main resource of building stronger SEO. And this will continue to prevail!
Digital marketing is a constantly emerging platform that has been driving digital transformations off-late. Digital marketing experts from Spinta Digital, digital marketing agency in India have put together this collected list of digital marketing trends that works best for industries.
