Through the usage of the best products, services and doctors in the industry, the clinic has continued to be the ultimate choice for celebrities and other influential figures in society today.
The Goal
Spinta Digital’s main goal was to ensure that the brand remained digitally inspiring and recognised across varied online channels.
The Solution
The Spinta team worked on a number of possible alternatives to meet the goals set and deliver on the targets.
Here’s how Spinta Digital played its role and remains one of the major contributing factors behind what Landmark Hair Clinic is today.
Web Solutions
- Development of a robust, user-friendly design that highlights all the KPIs of a beauty and wellness clinic
- Integrated blogging platforms to enable extensive content marketing services for the clinic
Search Engine Optimisation
- Identification of suitable keywords to rank the website higher on the Google search engine
- Worked on On-Page and Off-Page SEO optimisation for the website
- Performed integrated bookmarking and directory submission for all web pages belonging to the site
- Generation of monthly reports for all keywords used
Social Media Marketing
- Responsible for handling their online reputation management across social media channels
- Social profiles such as Facebook, Twitter, YouTube and Instagram were optimised
- Development of selective and relevant hashtags like – #landmarkclinic #hairrestoration #hairclinicinbristol and so on
- Responsible for client engagement and interaction on social media platforms
Content Marketing
- Integrated blogs for the clinic to enable optimal use of content marketing
- Composed SEO optimised content to help drive traffic through online mediums
- Distributed content across varied platforms
Campaigns
Campaign 1 : #GiftOfHair
Channels – Facebook and Instagram – #GiftOfHair to a loved one
- Idea – Devised a seasonal greeting / offer campaign with the hashtag #GiftofHair
- The campaign was posted on social media channels (Facebook and Instagram) where the users were encouraged to provide / share the #GiftofHair coupons to their loved ones for Christmas season
Campaign 2 : “Let Your Mane Shine”
Channels – Facebook.
- Devised a new campaign to help users and subscribers understand the importance of maintaining a healthy diet for an enriched lifestyle and healthy hair
A few words from, Michelle Parekh, Brand Development Specialist, Landmark Clinic, London
"Our association with Spinta Digital has been both productive and measurable. Be it their conceptualisation, ideation or strategy or deliverable's, the team has been a great resource of help and guidance. Kudos to your work!! "
