With a vision to provide smooth and confident transitions, Planet Education has partnered with Internationally reputed universities thus enabling streamlined assistance to prospective students.
After the successful launch of their Chennai branch, Planet Education - Chennai, was finding it hard to carve a niche for themselves in such a competitive market environment. Furthermore, they were also struggling to effectively establish a brand presence that would differentiate them from their competitors. It was at this point that Spinta Digital helped put forward cohesive strategies and determine actionable objectives to surpass market competition and deliver measurable results.
Goal 1 :
Establishment of a competitive advantage in the market place through the considerable increase of Planet Education’s market share.
Goal 2 :
Elevation of Planet Education’s brand equity and setting up of effective methods to ensure brand consistency across platforms.
Goal 3 :
Generation of high quality leads and making certain a steady stream of high potential prospects.
At Spinta Digital, we believe the right strategy can shape your business.
12-Month Growth Strategy
- Formulation of a constructive marketing plan to create and enhance Planet Education’s digital brand presence
- Consistent updation of content across digital platforms
- Optimisation of Planet Education’s social media channels to ensure your social goals solve challenges
- Capturing qualified leads through high quality content and targeted marketing collateral
- Construct email prospecting & lead nurturing campaigns to help convert those other languishing leads into sales.
- Leverage on LinkedIn to find the right prospects, build trusted relationships, and ultimately get ahead of your sales goals
The Planet Chennai Fair, 2019. The success of the strategy conceived by Spinta Digital, led to the first eventisation of Planet Chennai - ‘The Planet Fair, 2019’
Pre-Event Planning
- Building a vision for the event
- Understanding the objectives behind the event
- Establishing communication channels to foster successful conversions
- Identification and Targeting of the real decision makers
- Conceptualisation of event branding
- Development of an effective content marketing strategy
- Creation of a Digital Marketing Strategy that enables the use of the right digital tools and campaign tactics to reach and engage with prospects
- Establishment of a Creative Strategy to determine how your end goals will be ultimately met
Marketing Collateral
Our comprehensive marketing strategy involved the creation and development of varied and distinct collateral, such as:
- Customised Books
- Customised Bookmarks
- Flyers, brochures, posters
- Standees, banners
- Billboard designs
- Email prospecting and nurturing
- Email marketing
- Google Ads
- Social Media Ads
- Creative videos
- Explanatory Videos and so on…...
The success of the fair was measured in terms of a number of pre-identified measurable's.
After the ‘Spinta Sparkle received,’ the fair conferred the following numbers:
- 10+ universities
- 750 leads
- 100+ applications
- 250+ walk ins
- 50+ conversions
A few words from Mr Gagan Singh, CEO of Planet Education Worldwide
“The Spinta team have proven to be extremely passionate and dedicated with their work. They are highly driven and have a zeal for all things digital.Their business acumen par excellence is a force that cannot be reckoned with and we eagerly look forward to the uncharted journey ahead.”
The Spinta Sparkle
Following the favourable outcome of the event, Spinta Digital enabled the launch of another successive branch - Planet Education Trivandrum.
The launch of the branch was commemorated with ‘The Planet Trivandrum Fair, 2019.’
The fair was a monumental success and received numbers such as:
- 5+ universities
- 450 leads
- 100+ walk ins
- 45+ conversions
A few words from Mr Navneeth, Branch Head of Planet Education, Trivandrum
“The numbers we received through the fair are beyond what we were expecting to achieve and all the credit goes to Mr Vinodh and his capable team. They’ve managed to achieve such a mammoth task in such a small span of time and we couldn't be happier.”
Spinta’s journey with Planet Education
After having conducted two successful events and achieving a triumphant conversion rate, Spinta Digital today holds Planet Education’s entire portfolio. With 24 branches and the entire Planet marketing strategy under their wing, Spinta Digital can’t wait to explore the unknown and scale greater heights together.
“It always seems impossible until it’s done”
