Job Description

We are looking for a Digital Advertising Specialist to develop and innovative successful, long-term digital strategies for us. You will be responsible for the Ad server management  and  continued funnel conversion of our clients.

To be successful in this position, you will have to have an up-to-date and in-depth understanding of current advertising technologies, tools and platforms. An ideal candidate would be someone who will help maximise the value of our AdWords investment and make a difference through distinct,  profitable and targeted campaigns.

Duties and Responsibilities

• Develop short and long-term digital marketing strategies to achieve wider business goals
• Be the conversion expert to support digital marketing campaigns, ensuring landing pages are best set up to deliver on the campaign targets of the team
• Responsible to set up pay-per-click advertising campaigns on Google Search and  Google Display Partners

• Conducts keyword research to create a list of keyword phrases that will cater to the right audience
• Creates Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired)
• Tests different ads, by creating different headlines and different ad copy
• Ability to identify which keywords were entered into Google Search, that resulted in your ad being displayed
• Identification of the number of times visitors have clicked on your ad, which ad was clicked on, and which keyword got the ad displayed
• Works with the team to create targeted landing pages for each of the Ad Groups
• Optimise the quality score of the campaigns

Requirements and Qualifications

• Proven 6+ years of Digital Advertising experience
• Strong organisational skills with high levels of self-motivation
• Exceptional analytical skills and impressive attention to details
• Substantial experience in digital analytics 
• Good understanding of digital platforms and technologies 
• The ability to envision the implementation and measurement of strategy effectiveness
• Excellent Communication Skills