Is LinkedIn Sales Navigator worth in 2020? So many business owners have this question. The answer is YES, but it also depends on how you are using it. Are you making the most out of it?
LinkedIn is the most powerful B2B platform that helps you find top influential decision-makers of small, medium and even fortune 500 companies.
There are 3 ways you reach your target audience.
- LinkedIn Ads - It’s expensive and costs you an arm and a leg for sure.
- LinkedIn Personal Branding - Attracting your target audience by consistently posting high-quality content. Time-consuming but totally worth it.
- LinkedIn Sales Navigator - You scrape the email address of your prospects and send them a personalised message to convert them.
If you have no urgency to get clients, then you can go with LinkedIn Personal Branding. If you are running out of time, but you need high-quality leads, then LinkedIn Sales Navigator is the best way to go with.
In this guide, we will be covering 5 LinkedIn Navigator search hacks you wouldn’t have known before.
1. General search + Boring template
We know what most LinkedIn users do. They go to Sales Navigator. Type the industry name, select the location, and job title. A list of profiles pops op and you bombard them with a boring template.
Let us show you how a boring template looks like:
This is not gonna work my friend. Maybe it worked in the past, now things have changed and everybody started doing this. A company’s CEO will receive tons of messages like this, how can you expect a reply?
Use advanced search filters to find targeted profiles. Send them a personalized message. BOOM! You got a client.
2. Job Change Alerts
Imagine you are a Senior Manager and you got a promotion to Sales Team Head. Someone takes their time and congratulates you, would you resist? This is one of the best ways to restart a conversation.
You would have interacted with so many people on LinkedIn. To find if their job position has changed, use the “Job Change Alerts” filter.
Then you send a personalized message like this.
Hey %FIRSTNAME%,Congratulations on the new position and my best wishes.
Earlier, we had a conversation about “ABC”. I’d like to talk more about that.
Let me know what time works for you.
Thank You.
3. Inbound Leads
Inbound leads are often highly qualified leads and the chances of converting them are very high.
There is a way to get inbound leads and we are going to see how you can do that.
- Go to your LinkedIn profile,
- In the dashboard, click Who’s Viewed Your Profile.
You will get a list of prospects and you can send them a personalized message to start the conversation.
Need a template? Here we go.
Hey %FIRSTNAME%,
Thank you for viewing my LinkedIn profile.
I see you’re working at “XYZ Company” as an “ABC Position”.
I have written an article relevant to the “Industry name”.
Would you be interested to check it out? Let me know.
Thank You
4. Leveraging LinkedIn Groups
Find groups relevant to your industry and join them. Now send a message connection to invite to the members of that group. This is a technique that you know already.
Here is a growth hack that will get you better prospects.
In LinkedIn Sales Navigator, you have Advanced Search Filter to find super-specific groups.
You can send a message like this to the group members.
Hey, %FIRSTNAME”,
Saw you on “Group name”. I am also a member of that group. I really enjoy reading your posts as they are jam-packed with value. The post that you wrote on “Topic” last week was really helpful.
Would love to connect with like-minded people and learn more about your work.
Cheers,
Your Name
5. “Posted on LinkedIn” - Unknown search filter
You can find what your potential clients are posting on Linkedin. There is an advanced search filter called “Posted On LinkedIn”.
The best part is the Posted Content Keywords filter. See how it works.
By using this filter, you can find people interested in a specific topic that’s relevant to the service or product that you’re offering.
Now send them a personalized message and start the conversation.
Hi %FIRSTNAME%,
The recent post/comment you made about “Topic” is super valuable and informative.
I have written a few articles that are high on “Topic”. (Add a line saying how this piece helps them).
Let me know if you are interested in checking it out.
Cheers,
Your Name
Conclusion
LinkedIn is a great platform that helps you connect with potential buyers. All you need to do is, use it to your advantage. Implement the growth hacks mentioned above and get instant results.
The best part is, you can connect with specific people who are most likely to buy your stuff. If you feel it is tiring to do manual prospecting, you can automate it using these tools.
We would personally suggest you to potential clients and send them a personalized message. It works like a charm.
