Just increasing your email list is not enough having a welcome email sequence allows you to introduce yourself to your subscriber. Also, having a strong welcome email sequence increases your customer engagement. And make them not regret subscribing to you.
Did you know? Brands that send a welcome email within the first 48 hours of subscribing have a higher conversion rate than brands that don’t. Even the opening rate and click-through rate of the welcome email is higher than any other kind of email campaign.
Just sending newsletters and blogs without context is not only the worst email strategy but also harms your business.
So without future adieu, let’s see the must-have emails to build the ultimate welcome email sequence.
Email 1: Welcome Email- "Hello"
This is the first email in the sequence of the welcome emails.
So, it is ideal to introduce yourself and say hello to your potential customer.
There are many reasons why you should write a welcome email, such as:
- Introduce people to your brand
- Find out what the customers are looking for
- Get the person eager to use your product
- Give helpful information about product and services
- Deliver lead magnets (like e-books, videos, reports)
The welcome email has to be clear and straightforward.
Remember the ultimate goal of the welcome email is to give people what they expected from signing up to your email list. The next is to tell them what they can expect in the future from your mailers.
If this message is received and understood by the customer, your email has performed exceptionally well.
Email 2: Solution to all your problems
When your customers sign up for your newsletters.
They expect a solution that your brand can offer them.
This email is essentially talking about the solutions to the many problems faced by your customer.
The solution may not directly be the answer to their problem but is a path to helping them solve those issues.
To write such an email that answers the questions of the customer, follow these 3 rules:
- Identify and mention the problems faced
- Possible solutions to their problems
- Give them a holistic approach to what would work and won’t work. As well as what they think will work but what they should do instead.
Just by answering these simple questions, you would be able to write down the email and mention all the crucial points.
The goal of this mail to make the customer understand the basic problems faced by them and make them aware of other problems they may have overlooked. At the same by solving the problems they are aware of.
Using this approach, your customers will be aware of the uses for product/service. And help in the conversion of your leads to actual customers.
Email 3: It isn’t your fault
At this point of the sequence, you have to make the customers realize the problem they face is but natural and not their fault.
This email has to create a sense of relief and reassurance to the customer.
Once you have convinced the customer and made them happy. You start dropping hints of your product. Make them aware of the solutions you can provide and guide them out of their issues.
Avoid hard selling and forcing the customer to rely on you. Just create a solution that you know, you can only provide.
So, remember the goal of this email is to understand that it isn’t their fault and shouldn’t blame themselves. Instead, make them learn from their mistakes and build your brand awareness.
Email 4: Think of the future
Once you have created brand awareness, now it’s time to sell!
In this email, make your customer think of a life with your product and the benefits they will reap in the future.
Start by writing about the immediate future like right away, a few weeks from now, and months/ years ahead.
Use words like “what if”, “imagine”, and “think about”. These help in making them visualize using your product.
Creating this image in their head is the best pitch for any product/service.
This way you avoid forceful hard selling and making the person uncertain of your product.
Instead, show them a compelling story that they can’t refuse. Explain the benefits and description of your product/services throughout the story.
This is where your magical storytelling skills are practiced.
Email 5: Create a sense of urgency - FOMO!
Now that you have answered the problem and introduced your brand. Also made the customer dream about your product. It isn’t until the end of the last push that makes the customer buy your product/ service.
It is in this mail you create a sense of Fear of missing out (FOMO)!
Make the customer realize what will happen if they don’t have your product, the losses they will face and the benefits and features they will be missing.
Now comes the part of hard selling- you have to give them a countdown- the last chance to avail any special discount or offer.
At times this mail can be split into two separate emails. The first email- talks about the advantages and life you will miss out on if you don’t finalize the purchase. The next email is a final reminder along with the existing customer testimonials, Here you create a sense of missing out and the urgency to buy the product.
In the email, you can show a ticking clock or a countdown, or even paint a picture of a sad life without your product.
Using such visuals and phrases will lead you to your final sale and not missing out on any customer.
Summarise
The welcome email sequence is essential to convert a lead into a customer. This works more than 90% of the time. Keep the momentum high and focus on the reasons the email sequence will work rather than it won't.
Once you have made the ultimate sales pitch don’t just stop sending emails. Continue sending emails about your brand, products, and other related information frequently.
Even though a potential customer didn’t purchase today. They will always approach you when they feel ready to go on for the buy.
So what are you waiting for?
Start building your Welcome Email Sequence today!
